With the emergence of various digital skills in the technological industry, a digital marketing career is a good and profitable career path to venture into. Now the first thing to consider before venturing into any worthwhile careers is the knowledge required for success in that field. In this article, I will be sharing with you the key strategies for a successful digital marketing career.
Firstly, what does a Digital Marketing career entails?
A digital marketing career will prepare an individual to become a digital marketing specialist.
A digital marketing specialist is a professional with a diverse set of skills, responsible for the online promotion of a website (business or products), using all available digital marketing channels.
He / She needs to have a good knowledge of all Digital marketing disciplines and tools. The job responsibilities include:
– Designing, implementing, and monitoring SEO campaigns
– Analyzing and optimizing Pay Per Click (PPC) campaigns
– Supervising content marketing campaigns
– Utilizing social media networks (for traffic, brand awareness, and sales).
– Managing the other members of the digital marketing team.
– Coordinate the activities of all digital campaigns.
– Set goals and analyze the performance of all digital marketing channels.
The difference between a digital marketing specialist an SEO specialist or a PPC specialist is that a digital marketing specialist needs to be an expert in more than one area and have a broad knowledge of how digital marketing works in general and not just a single discipline.
How to build a successful digital marketing career:
- Understand the Digital Marketing Career specializations
The first step to becoming a digital marketing specialist is to learn what digital marketing is and how it works.
A digital marketing career is not a single discipline but it’s a term that encapsulates a number of techniques and methods you can use to drive campaigns for products or services online.
Some of the top digital marketing career specializations includes:
– Search Engine Marketing (includes SEO and PPC advertising)
– Content Marketing
– Social Media Marketing
– Email Marketing
– Website Marketing
– Affiliate Marketing
– Video Marketing
- Start with Search Engine Optimization
Once you get a general idea the above mentioned digital marketing career specializations, the next step is to master SEO and become an SEO expert. I have written a comprehensive article here to help you get started with Search Engine Optimization.
Search Engine Optimization has a critical role to play in the success of a digital marketing campaign, that’s why it’s important to start with it. Building your SEO skills will also make it easier to work with other online marketing techniques in your digital marketing career journey.
- Develop your skill across multiple social media platforms
Beside creating marketing campaigns on Facebook, you also need to learn how marketing works on other social media platforms. This is because audience differs from one social media platform to another. For example, Instagram has a larger demography of youth/teens population than Facebook. Twitter and Linkedin has a larger demography of seasoned professionals.
Depending on your target audience, you may have to explore other social media networks like Twitter, Instagram, Pinterest, or LinkedIn, and thus it’s important to have the necessary skills on usage of these platforms. Having a good working knowledge in at least 3 or 4 social media platforms will make your digital marketing career well rounded.
- Implement good Content Development Strategy
Content they say is king!
To power all your digital marketing campaigns, you need content that has the following characteristics:
– Satisfies the user intent
– Interesting for users to read
– Optimized for each platform (SEO, Facebook, etc.)
– Generates rankings, leads, and conversions
Content can be in the form of text, video, or audio and can be published on different platforms like blogs, YouTube videos, landing pages, podcasts, social media platforms etc.
To build a successful digital marketing career, you will need to develop expertise in writing a great content that factor in the aforementioned characteristics.
- Learn How Email Marketing Works
Email is still one of the most popular selling tools. Despite the rise of social media networks, marketers use email marketing to finalize a sale, get more leads and engage with their customers.
Email marketing is usually the last step of a marketing sales funnel. All other digital marketing campaigns (SEO, PPC, Content Marketing, Social Media Marketing), generate leads for email marketing and email marketing will do the sales (or any form of conversion), through a series of targeted emails.
In most teams, the role of email marketing specialist is missing so the responsibility of running email marketing campaigns falls directly under the supervision of the digital marketing manager. This is why email marketing as a strategy in your digital marketing career journey is very important.
You may also read: How to start a successful career in Data Science
- Build Team Management Skills
To become successful in your digital marketing career journey, you need to have good team management skills. The reason is that part of your job responsibilities will be to lead and manage a team of other specialists that make up a digital marketing team.
In big digital marketing agencies, the digital marketing manager is essentially the manager of the team (or team leader if you prefer) and besides the technical knowledge, he/she needs to have the requisite skills to manage a team of people.
This means knowing how to work with project management tools, setting goals and targets, training your team, and all other tasks that a person in a managerial position is supposed to do. A digital marketing career is just like any other hi-tech career like software engineering, data analyst, UI/UX design, product management etc. that demands you ability to collaborate in a diverse team.
For small teams or digital marketing experts who work as freelancers, you may not have to directly manage people under you but you most probably work with a team of the client’s company you’re consulting for. Hence, the need to know how to create project plans, set milestones, and monitor the progress of a project.
- Get a Digital Marketing Certification
One of the fastest and most efficient ways to up your digital marketing career game and gain access to opportunities, is to follow a comprehensive digital marketing course and also get certified.
A digital marketing course will teach you everything you need to know about digital marketing without having to read separate guides or look for additional resources.
Getting a digital marketing certification from a reliable company, it’s a great way to show that you know Digital marketing. I strongly recommend this Google digital marketing career course.