How to become a social media marketer

If you are serious about working online, then becoming a social media marketer or manager should be among the top of your list of considerations.

Social media marketer job profile

As a social media marketer or manager, your job is to promote products and services of a company on social media. You also build their image on social media. As simple as that may sound, it is not easy as writing a post on Facebook or uploading a picture on Instagram. But if you are already building your own brand across Social media platforms like Facebook, Twitter, Instagram, LinkedIn and the rest, then you are almost there.


Social media marketing is becoming very famous and lucrative in many countries. And it will likely continue to soar as more businesses become dependent on social media for sales and promotion.


You can make a lot of money as a social media marketer or manager but how much you make will depend on who you are working for and what you bring to the table. According to Glassdoor, the average social media manager salary in the United States is $54,238 as of March 2018. That is very promising.


But the big question is, how do you get started? How do you become a social media marketer or manager? We have listed out steps to become a social media mareketer.


1. Learn more about marketing and communication

A soldier will never go to a full blown war without weapons, as a social media marketer, you don’t go in without knowledge. You have to read and learn about the two important factors you will be dealing with. That is: Marketing and communication.


The success of a Social Media Marketer will depend on their marketing skills and communication skills.


The truth is social media marketing is still marketing. While you may not need to go to a regular school to learn, you have to just learn the fundamentals of marketing. Learn good communication skills especially in writing. Your writing skills will come in handy.


2. Research your potential customer base

Almost every business, product or service has a target audience. First step is to decide the industry you are diving into. While you could market anything, it is advicable to have a primary industry. The point here is to pick an industry you want to become an authourity in.

The product or services you market will help you understand where to find your customer base on social media. For example, if your product/services are targeted at entrepreneuers and business people, Linked should be your best bet. If it is targeted at gamers, Youtube should be your best bet. If it is very visual, Instagram will make a good platform to market. Facebook and Twitter are broad in nature, which is good for every form of product or service.


3. Build your social media presence

Spend time and effort to grow your social media followership. It is very important. There are employers that will ask for your social media links before recruiting you as their social media marketer or manager. The point is they want to see how far you have come and what you offer.


A good social media presence will boost your opportunity of getting a contract or job as a social media marketer or manager.


So spend time growing your Facebook, Twitter, Instagram, LinkedIn and any other social media platform that captures your audience.


4. Follow influential marketers and brands

What you surround yourself with, will likely influence you. The same applies on Social media, those you interact with and associate with will likely influence you.

Make a list of successful social media markters you know, companies and brands in your industry that you fancy. Follow them on social media. Join groups that that relates to social media marketing. Like pages that relates to your niche.

5. Post fresh contents regularly on your social media profiles

Keep on posting fresh contents that are relevant on your social media pages. No matter how tired you are, don’t let a week slide by without posting a content that impacts your followers.


This will keep you relevant and keep your name out there.


Make sure you do not post irrelevant or spammy post. This will back fire. You will get unfollowed and blocked or even blacklisted by alogrithms. Only post that are relevant and the kind your followers love.


6. Build relationship and collaborate with other social media marketers

Let’s be honest, for a starter, there are many people out there doing better job than you do. These set of people have worked hard and earn a good name and are well known. Look for them, establish contact and find a way to collaborate with them.

These will play two ways to your advantage. First, you will learn a lot from them. Second, you will get some juice from their reputation. Working with an established Social media marketer will boost your portfolio and tell potential employers that you have played with the big boys.


7. Monitor Social Media analytics for data

To be an effective social media marketer or manager you need to evaluate your work based on data available and see where you can make improvements. Thankfully, most social media have analytics to help you understand how your followers consume your content.


If you are running a facebook page, an Instagram business account, a Twitter account, a LinkedIn page, you will find analytics integrated within.


The analytics will tell you what kind of posts is getting more engagement and those that are not. This will help you focus on topics that interest your followers.

8. Create a portfolio

Create a portfolio of your works and show it off. Get together samples of your best works and write description. The goals and what you achieved with them.


Include campaigns you have run, your ideas and the impact.


Understand that employers love numbers. Ensure to write the effect of each of your ideas with numbers. For examples, “as a result of testing this new idea, the page received 100% more engagement.” Note the 100%, employers love numbers.


You can upload your Portfolio to your website and social media pages. Keep a hard copy of it, in case you need it for a physical interview or negotiation.


And of course, you should also have a Resume to go with it!


9. Apply for jobs look for opportunities

There are many companies and individuals looking for social media marketers or managers. Some of them are full time while there are also freelance opportunities. Search through job posting platforms like


You can look for freelance social marketing jobs at, and others.


Peruse through various classified ads. Even in the newspapers. Make those around you aware of your skills just in case they know of opportunities.


10. Never stop learning

The most important thing that will keep you going is learning. So much changes every day, make sure you keep up to date with time. Subscribe to news related to your field, stay in touch with trends.


Can you believe that many years ago, the leading social media network was Today it is Facebook, and even Instagram, Twitter, Snapchat, LinkedIn have overtaken Myspace. That is the power of change. You have to be open to learning so you don’t stay out of date.

Read, learn and grow.


11. Manage your time

Social media is very addictive and it is possible for you to lose focus and face what is irrelevant. Learn to manage your time. If possible set daily targets and try to meet them.


Don’t get entangled with what is unproductive and ignore your duty as a social media marketer. Stay focus always.

Conclusion: Working as a social media marketer or manager is very rewarding. It needs discipline, self motivation and focus. We will try to keep this page updated. You can check back in the future for new information.


Also Read: Most lucrative businesses in Nigeria


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